While on the National Accounts in the Visual Merchandising Department at Hallmark I created seasonal solutions for over 4000 Hallmark card departments across the US. This example shows a system implemented for Valentine’s Day 2014. Each sign was made to specifically fit Hallmarks custom fixtures. Each store has a different layout with a variety of possible fixture types and signing had to be created for ever scenario. I worked closely with Visual Associates who planned the product layout and Project Managers who communicated what product was going forward for each store. The visuals carry seasonal messaging and product call outs. The design is meant to excite consumers about the upcoming holiday and carry the brand throughout the display.
This rebrand features a new logo and digital assets created from the artists flash sheets used for hand cutting all of her brass jewelry. The assets are used in various patterns and as iconography.
Peaches Vintage Collective Rebrand
Peaches Vintage Collective is a small retail shop in Kansas City specializing in trendy vintage fashion. This modern logo featuring characters reminiscent of the Art Deco era, paired with custom illustrations which highlight the brands retro appeal and reflects the owners love of classic tattoo art.
Hand Illustrations by Sorocco Rico and photography by Peaches Vintage Collective.
Very Cherry Holiday Pop Up Branding + Retail
Cherry Pit Collective is a communal studio space for artists, makers, and creatives, where the work and vision of women are emphasized and celebrated. In winter of 2018 there was an opportunity for the studio to run a small retail pop up in an office space across the street. The retail space would feature product from all the makers who were a part of the collective. That’s how A Very Cherry Holiday Pop Up was born and as a member I took the lead on graphics and merchandising.
I created a logo based closely on the original Cherry Pit logo created by Travis Stewart, and created a branding solution that was bright, fun and energetic. The majority of the marketing was done online and some promo cards were printed.
The retail space was made up of a mixture of found pieces and a provided vintage table. I coordinated the set up each weekend to create an inviting and creative space and gave each makers product a moment to shine. I tried to keep the parts and pieces as neutral as possible, light wood, white and pops of color. Each weekend featured a new arrangement of products and merchandising. Throughout the store, bio cards featuring each maker were displayed to highlight the hand made quality of the items.
I am a self taught hand lettering artist. I have been lettering for about 4 years and most recently has gotten some mentors. I am always striving to better my skills.