HALLMARK CARDS PRODUCT

As a card designer for Hallmark I created product for a number of consumers groups and sending occasions. This work mainly includes product created for the Cultural Identity Team which contains sub-brands such as Mahogany which focuses on African American consumers, Tree of Life which includes Jewish consumers and Vida which caters to Spanish speaking Latinx consumers. I created new and worked with existing assets to create solutions that resonated with specific consumers. My role also included directed and self-directed cultural trend research and forecasting, I had to familiarize myself with the specific cultures and traditions of the consumers in order to create relevant product. 

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HALLMARK CARDS INC.